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Linde Borger

Chief Tree Planting Officer Hotels for Trees

As an optimistic and energetic leader, I thrived in a variety of strategic roles at Hilton Worldwide over 14 years, where I transformed businesses, leveraged the unique talents of those around me, and built cohesive, high-impact teams that delivered results and celebrated success together.

I find joy in executing plans with a structured, organized approach that prioritizes collaboration. I am passionate about talent development and sustainability and taking pride in inspiring others to embrace change and pursue growth.

I currently lead the global operations and expansion of the Hotels for Trees Foundation, a mission-driven initiative we launched in mid-2021. With 240 hotel partners across 35 countries we plant a new tree every time a guest chooses to skip daily room cleaning. Our goal is to plant one million trees per year by 2026.

I love working with organizations that champion a healthier, more sustainable planet, as I believe a purpose-driven economy is the future we need.