Born in Valencia, he has lived in Andalucia, Asturias, and Madrid. Psychologist and driven by a passion for marketing, he has always considered technology as both a passion and an ally throughout his career.
He began his professional journey at the Technological Institute of Plastics and quickly transitioned to the tourism sector. Initially, he worked at Paradores de Turismo de España, serving as the marketing manager for the northern region of Spain.
Later, he moved to the central offices in Madrid, where he took on the responsibility of the Internet technology area. Following this, he held the position of Marketing Director at Marina D’Or, and since 2006, he returned to Valencia, his hometown, to promote the region through marketing.
Utilizing technology to humanize tourism and enhance the tourist experience has been a key focus. Currently serving as the Director of Marketing at Visit Valencia, he oversees direct channels for B2C tourist relations, tourist offices, apps, chat, web, and social media. Additionally, he is responsible for the global sales of the Foundation.
