Guillermo Pérez Palacios is a respected Spanish businessman with over 25 years in the hotel industry. Throughout his career, he has led hotel companies across Europe, positioning himself as a leading advocate of professional hotel management in Spain.
As Managing Partner of Panoram Hotel Management, which he founded, Guillermo has established the company as a prominent multi-brand hotel management firm in Spain. Panoram oversees nearly 1,400 rooms across approximately twenty hotels in Southern Europe, working with international brands such as Hilton, IHG, and Accor. The company’s strategic expansion plan focuses on Italy, where they currently manage three hotels.
Guillermo’s business philosophy emphasizes continuous improvement, operational excellence, and team empowerment. His people-focused strategy drives value for his clients through high-performing, specialized teams that optimize profitability. Additionally, Guillermo is an industry thought leader, frequently speaking at conferences and sharing insights with the media, further solidifying his influence in the sector.