Cuno Groenewoud is the General Manager for Eindhoven365, the formal marketing organisation for the city of Eindhoven in The Netherlands. Eindhoven is the center city of the Brainport Eindhoven region (800.000 inhabitants, 21 municipalities), a core economic region in The Netherlands.
Eindhoven365 focusses on the execution of the Eindhoven city marketing strategy 2022-2030: ‘Together we own the future’. In this strategy a shift has been made from an acquisition to retention approach with a specific focus on connecting different (talent) groups within and with the city. This mission-oriented strategy is inspired by the thinking of Mariana Mazzucato and presents a challenging moonshot for Eindhoven as ‘the most human innovative city’.
Cuno also is the founder and General Manager for Convention Bureau Brainport Eindhoven. The aim of this public and private collaboration model is to stimulate, attract and host congresses that further strenghten the reputation of Brainport Eindhoven as one of Europe’s most innovative technological regions. Talent attraction plays a significant role within the strategy of the convention bureau.
