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Stefano Generali

Managing Director Intarget China Intarget Group

Professional journalist and digital communication expert, with a background in third sector communication and long-standing experience in public communication in Italy. For the past 10 years he has been living in Asia, in Shanghai, where he is managing director of the digital marketing and consulting company Intarget and is an advisor to numerous Italian brands in the luxury and travel retail sectors. For the past five years he has been involved in projects to promote “Made in Italy” in China, collaborating with numerous Italian institutions active in the country in the fields of economic promotion, culture and tourism.

He is a lecturer in marketing and communication courses at the business school of Xian Jiao Tong Liverpool University in Suzhou.