Patricia began her career in 1999 at the corporate department of Revenue Management, Marriott International, in Frankfurt.
Afterwards she joined Optims, a technology provider, for the implementation of automated revenue management solutions in hotels.
In 2003 she founded her own consulting and training company, helping hotels to implement processes, culture and Revenue Management technology, until she joined IDeaS in 2016 as Sales Manager for Spain and Portugal.
She is currently Regional Manager Sales for Southern Europe, leading a team of sales directors. Patricia graduated in Law, in Tourism, she holds a Master in Hotel Management and a Master in Marketing Online.
