The transformative journey represents a new meaning for those who undertake it, for those who host and for those who discover the existence of destinations that are making change their added value.
During the first part of this panel, we will take a journey on the discovery of new beauty in places with a complex past and symbols of negative events.
We will discover projects that have contributed to repositioning these territories, making them transformative and interesting destinations for travelers.
In the second part of the panel, we will be addressing the topic from the point of view of communication: How carefully chosen words and new codes can convey transformative and inspirational messages, promoting destinations through territorial marketing which, by sharing messages ‘for social good’, contributes, in addition to the promotion, also to the social impact.
SPEAKERS
Carmen Bizzarri
European University of Rome Fixed-term researcher
Donatella Stefania Privitera
University of Catania Full professor of Tourism Geography
Carmelo Pollichino
Libera Social Planning, associations, names and numbers against the mafias
Fabio Carbone
University of Northampton Senior lecturer and researcher
Smaranda Vancea
Dimitrie Cantemir University - Targu Mures PhD Lector
