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event22 November nest_clock_farsight_analog12:00pm-12:50pm pin_drop Hall #1 language Italian

The Impact of Measuring Impacts: Sustainable Tourism Amidst Certification, Artificial Intelligence and the Human Factor

A key element in monitoring the impact of tourism activities, standards and new measurement methodologies is at a double crossroads: between artificial intelligence and the human factor, between demands for uniformity and isolated progress.

Does the increase in information go hand in hand with the increase in knowledge? The panel addresses these issues with a focus on the three dimensions of sustainability in travel – environmental, social, governance – and a glimpse of the worldwide scene.

SPEAKERS
Arda Lelo

Open Impact Manager of Urban Regeneration and Innovation Unit

Paloma Zapata

Sustaianable Travel International CEO