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event27 November nest_clock_farsight_analog03:00pm-03:50pm pin_drop Hall #2 language Inglese/Italiano

Smart Outdoors: tools to improve use and plan the destination for active tourism

Is there an intelligent outdoors?

Is the use of open spaces by its nature free and spontaneous, or does it require control, design and planning?

This panel will explore these questions through the relationship between freedom and planning, technology and nature, and the individual and communities. 

Our discussion will focus on how the use of the outdoors changes with technological and social evolution and the increase in numbers.

We will discover how emerging technologies, apps, and artificial intelligence can contribute to improving the user experience and help with territorial planning regarding the destination. We will see how territories respond to the needs of new outdoor users through service design, infrastructure, management and marketing strategies.

SPEAKERS
Fiorenza Favero

Komoot Sales & Partnership Manager IT-ES

Roberto Huber

Alta Badia Brand CEO

Andrea Gelsomino

The Outdoor Project CEO & Co-founder

Kocis Miggiano

Mowi Space Co-Founder