From home-sharing services that guarantee secure and transparent transactions to marketplaces for hotel booking that reduce commissions, to the management of local experiences and ancillary services on blockchain-based platforms. What seemed like science fiction is already a concrete and promising reality.
With technology and decentralization expert Michael Casey and VarGroup and Knobs companies, we will explore how the integration of artificial intelligence (AI) and blockchain can radically transform the travel industry, decentralizing control from large corporations and creating a fairer and more transparent ecosystem.
But what are the risks and doubts associated with this technological revolution? Will traditional companies be ready to face a possible rapid obsolescence of their business models? How will they face decentralization, with its challenges related to privacy management and data security? What difficulties might arise in the adoption of shared standards and in cultural resistance to change?
SPEAKERS
Giulia Eremita
BTO 2024 Coordinamento Digital Strategy
Jacopo Romagnoli
Var Group Head of Innovation
Vincenzo Rana
KNOBS CEO
