From MICE to mAIS - Meeting Incentive Congress Events + Artificial Intelligence & Sustainability

It is undeniable that sustainability and artificial intelligence are two of the main macrotrends at a global level and in this panel, projects that involve both will be presented.

The statements by IMEX will open the panel. A concrete response to the new vision of the MICE sector regarding the use of artificial intelligence to support operators in the sector.

This will be followed by the presentation of GEMVE, one of the main event management platforms, which recently launched SPARK, a project totally focused on generative artificial intelligence applied to the events sector. What advantages can these tools bring to the sector and what is already actually available for event organisers?

Closing the panel will be the testimony of Copenhagen, one of the cities that are globally most attentive to the issue of sustainability. Starting from the WIND ENERGY CONFERENCE case study, we will analyze the city’s strategies aimed at sustainability and how the events sector can support this transition.