Program

Cassetta degli Attrezzi • Digital Strategy & Innovation

event22 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #1language Italian

Navigare la Creatività Digitale a suon di “Prompt”: L’Intelligenza Artificiale Generativa per Content Creator e Social Media Manager Digital Strategy & Innovation

event22 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #6language Italian

BTO Young | Nuove visioni su destinazioni e AI, sostenibilità, enogastronomia e accessibilità

Panel •

event22 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #5language Italian

Tacos di Lamporecchio e Brunello di Montalcino: matrimonio del secolo o enogastronomia troppo creativa? Il progetto Vetrina 5.0 sull’AI per il settore enogastronomico e non solo Food & Wine Tourism

nest_clock_farsight_analog11:00am • 22 November

event22 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #6language Italian

Destination Positivity, Beyond Carbon Neutrality Destination

Giulia Dalla Palma, Mara Vanesa Stotti, José Camarero

Giulia Dalla Palma

Trentino Marketing Head of ATA & Destination Development

Mara Vanesa Stotti

Instituto Nicaragüense de Turismo Responsable Dirección de Desarrollo Turístico

José Camarero

Visit Valencia Marketing Director

event22 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #1language Italian

Ecosistema Startup Travel e AI: Un Viaggio nel Futuro del Turismo Digital Strategy & Innovation

event22 November • 11:00am-01:00pmnest_clock_farsight_analog11:00am-01:00pmpin_drop Hall #3language Italian

Destinazione Toscana, risultati e prospettive per il 2024 Destination

event22 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #2language Italian

A_ccoglienza I_ntelligente, Esports e Videogames: Opportunità nell’era dell’intelligenza artificiale Hospitality

event22 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #4language Inglese/Italiano

AI (Asian Intelligence). The Return of Asian Tourism: Amidst Expectations, New Travel Styles and Innovation as Seen by Two Major Players on the Continent Destination

Speech • Destination

Stefano Generali, Divya Khatri, Elisa Agosta

Stefano Generali

Intarget Group Managing Director Intarget China

Divya Khatri

MakeMyTrip Vice President - Alliances & Partnerships

Elisa Agosta

Trip.com Group Country Manager Italy & Malta

event22 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #5language Italian

Non c’è due senza tre: turismo enogastronomico, sostenibilità, innovazione digitale Food & Wine Tourism

nest_clock_farsight_analog12:00pm • 22 November

event22 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #1language Italian

The Impact of Measuring Impacts: Sustainable Tourism Amidst Certification, Artificial Intelligence and the Human Factor Digital Strategy & Innovation

Arda Lelo, Paloma Zapata

Arda Lelo

Open Impact Manager of Urban Regeneration and Innovation Unit

Paloma Zapata

Sustaianable Travel International CEO

event22 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #6language Italian

Smart Destinations, Between Myth and Reality. Do They Really Exist? European Policies and Best Practices Between Reality and Fantasy Destination

Simone d'Antonio, Marta Domènech Tomàs, Françoise Guaspare

Simone d’Antonio

URBACT Lead Expert

Marta Domènech Tomàs

Directorate general for Tourism of the Government of Catalonia Director general of Tourism

Françoise Guaspare

Ile-de-France Europe Senior policy advisor

event22 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #4language Italian

Degustare l’AI Food & Wine Tourism

event22 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5language Italian

Ristorante in hotel: cosa sta cambiando? Food & Wine Tourism

event22 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #2language Italian

Assumere un co-pilota digitale nel lavoro quotidiano: vantaggi e limiti Hospitality

nest_clock_farsight_analog02:00pm • 22 November

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian

Dalla terra alla tavola – dai BIG DATA all’AI Food & Wine Tourism

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #6language Italian

Cultural Destinations of the Future Amidst Creativity, Innovation, Gamification, Digital and New Languages Destination

Maria Letizia Casuccio, Fabio Viola, Giulio Bozzo, Nancy Braun

Maria Letizia Casuccio

Società Cooperativa Culture General Manager

Fabio Viola

TuoMuseo Founder

Giulio Bozzo

Reasoned Art CEO

Nancy Braun

Esch2022, European capital of culture General director

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #3language Italian

Dal costo per mansione ai risparmi per AI Hospitality

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #5language Italian

Enoturismo: le grandi sfide tra presente e futuro Food & Wine Tourism

Product presentation • Digital Strategy & Innovation

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #2language Italian

Come rendere dinamica la gestione dei contenuti del tuo sito web per far felici persone, Google e AI Digital Strategy & Innovation

Paolo Vannini

All You Srl Founder

nest_clock_farsight_analog03:00pm • 22 November

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #3language Italian

Strategie, prospettive e azioni innovative di una destinazione enogastronomica Food & Wine Tourism

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #6language Italian

Destinations from scratch: nuove destinazioni nascono dalla rigenerazione urbana e dalla valorizzazione del patrimonio immobiliare Destination

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #5language Italian

Life Climate Smart Chefs. La sfida formativa internazionale tra ricettari storici, app e nuove generazioni Food & Wine Tourism

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #2language Italian

Come la robotica e l’AI possono aiutare gli albergatori a superare l’attuale sfida della riorganizzazione dei processi di servizio e della gestione delle risorse umane Hospitality

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #1language Italian

Destinazioni Digitali – tra nuovi itinerari e linguaggi Destination

event22 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #4language Italian

Travel and the Machine Hospitality

nest_clock_farsight_analog04:00pm • 22 November

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language Italian

Dialogues on Artificial Intelligence: Exclusive Meeting with Federico Faggin, the Father of the Microchip, at BTO Digital Strategy & Innovation

Federico Faggin, Rodolfo Baggio, Stefano Quintarelli

Federico Faggin

Federico and Elvia Faggin Foundation President

Rodolfo Baggio

Università Bocconi Professor

Stefano Quintarelli

rialto.vc General Partner

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #6language Italian

Artificial Senses: How Innovation and Creativity Generate New Experiences, Possible “In Every Sense” Destination

Clara Svanera, Mario Cadafalch, Gonzalo R. Ceballos, Carlos Chaguaceda

Clara Svanera

Cairo Editore Journalist Contributor

Mario Cadafalch

Puig Innovation Digital Technology Director

Gonzalo R. Ceballos

Embassy of Spain to Italy Tourism Counselor

Carlos Chaguaceda

Prado Museum Head of communications and corporate mktg

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #2language English

AI Communications: Photos, Web Content and Emails with Artificial Intelligence Hospitality

Emanuele Mansueti, Andrea Guzzo, Brendan May, Julia Valentino

Emanuele Mansueti

Hotel Performance Consultant, Trainer, Sales & Revenue Couch

Andrea Guzzo

Weforguest CEO

Brendan May

HERA by Hotel Res Bot Managing Director

Julia Valentino

GIATA GmbH Reseller

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #5language Italian

AIdvertising nell’hospitality Hospitality

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #3language Italian

Sostenibilità, Comunità, Innovazione: Foodsystem 5.0 per un Turismo Enogastronomico evolutivo Food & Wine Tourism

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #1language Italian

AI e Disintermediazione: il nuovo scenario del Digital Marketing per la Vendita Diretta Hospitality

Product presentation • Hospitality

nest_clock_farsight_analog05:00pm • 22 November

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #4language English

Smart Hostels: Hostels and the future of hospitality Hospitality

Annalia Bassi, Michele Forchini, Lorenzo Vidoni, Silvia Moggia, Catherine Gilvarry

Annalia Bassi

a&o hostels Marketing GmbH Head of International Sales

Michele Forchini

Arkè Hostels Chief Executive Officer

Lorenzo Vidoni

Urban Homy Group General Manager

Silvia Moggia

The Data Appeal Company Data Storyteller & Strategist

Catherine Gilvarry

Hostelworld.com Head of Supply for EMEA & Americas at Hostelworld/ESG Lead

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #6language Italian

Travelling to Change. From Symbolic Places of Negative Events to Destinations of Memory and Marketing with a Social Impact Destination

Carmen Bizzarri, Donatella Stefania Privitera, Carmelo Pollichino, Fabio Carbone, Smaranda Vancea

Carmen Bizzarri

European University of Rome Fixed-term researcher

Donatella Stefania Privitera

University of Catania Full professor of Tourism Geography

Carmelo Pollichino

Libera Social Planning, associations, names and numbers against the mafias

Fabio Carbone

University of Northampton Senior lecturer and researcher

Smaranda Vancea

Dimitrie Cantemir University - Targu Mures PhD Lector

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #2language Italian

AI_uti assistenziali agli Hotel: i chatbot Hospitality

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #3language Italian

Intelligenza artificiale, turismo, ospitalità e cultura: tra teoria, miti e realtà Digital Strategy & Innovation

Product presentation • Digital Strategy & Innovation

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #1language Italian

Mastercard per il turismo in Italia: Analisi e monitoraggio dei flussi turistici (Regione Toscana), e dell’impatto degli eventi sull’economia dei territori (Lucca Comics 2023) Digital Strategy & Innovation

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #5language Italian

Strategie e management control per il business vincente nell’hospitality del futuro Hospitality

Product presentation • Hospitality

nest_clock_farsight_analog09:00am • 23 November

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #3language Italian

Smart Bidding increase Net Revenue – Google Performance Max per il travel Hospitality

Cassetta degli Attrezzi • Hospitality

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #5language Italian

Ventimila leghe sotto i mari – Intelligenza artificiale, sostenibilità e pesca per un turismo legato al mare Food & Wine Tourism

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #2language Italian

Special Remote Zones: Attractive Destinations for Talents Generate New Digital Communities Destination

Cuno Groenewoud

Eindhoven365 City Marketing General Manager

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #1language English

Rethinking Travel: The Revolutionary Impact of AI on Tourism Digital Strategy & Innovation

Edoardo Colombo

Innovation advisor

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #6language Italian

TikTok Travel, Strategie Creative di Video Reel per Destinazioni di Successo Destination

Product presentation • Destination

nest_clock_farsight_analog10:00am • 23 November

event23 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #2language Italian

AI e Società: Inclusione, Trasparenza e Diritto d’Autore nell’Emergente Economia degli Algoritmi Digital Strategy & Innovation

event23 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #4language English

From MICE to mAIS – Meeting Incentive Congress Events + Artificial Intelligence & Sustainability Destination

Veemal Gungadin, Carina Bauer, Kit Lykketoft

Veemal Gungadin

Gevme CEO

Carina Bauer

IMEX Group CEO

Kit Lykketoft

Wonderful Copenhagen Director of Conventions

event23 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #5language Italian

Restaurant online booking r-evolution Food & Wine Tourism

Cassetta degli Attrezzi • Digital Strategy & Innovation

event23 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #3language Italian

Ottimizzazione del Search Marketing e Strategie Google Ads per il Turismo Digital Strategy & Innovation

event23 November • 10:00am-10:50amnest_clock_farsight_analog10:00am-10:50ampin_drop Hall #1language English

Respect the city – from overtourism to destination management Destination

Jelka Tepšić, Harold John Goodwin, Tullia Caballero Augi

Jelka Tepšić

City of Dubrovnik Deputy Mayor

Harold John Goodwin

Responsible Toursm Partnership Managing Director

Tullia Caballero Augi

S-Cape Travel & SloWays CEO & Founder

event23 November • 10:00am-12:50pmnest_clock_farsight_analog10:00am-12:50pmpin_drop Hall #6language Italian

Hospitality Project Investment in Tuscany Hospitality

nest_clock_farsight_analog11:00am • 23 November

event23 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #5language Italian

Il paesaggio trasformato, tra natura, uomo e innovazione Food & Wine Tourism

event23 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #2language Italian

Benessere artificiale e Intelligenza naturale Hospitality

event23 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #4language Italian

DMOs and HR: Before Artificial Intelligence, What Human Intelligences? Destination

Anya Niewierra, Jose Luis Cordoba Leiva, Patrik Romano, Ricardo Millet Meseguer

Anya Niewierra

Visit Zuid-Limburg General Director

Jose Luis Cordoba Leiva

Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía Managing Director Andalucía Lab

Patrik Romano

Bologna Welcome General Manager

Ricardo Millet Meseguer

Visit valencia Director of Intelligence and Digitalization

event23 November • 11:00am-11:50amnest_clock_farsight_analog11:00am-11:50ampin_drop Hall #1language English

Roadmap to NetZero: the future of climate-friendly hospitality Hospitality

Silvia Moggia, Paloma Zapata, Harold John Goodwin

Silvia Moggia

The Data Appeal Company Data Storyteller & Strategist

Paloma Zapata

Sustaianable Travel International CEO

Harold John Goodwin

Responsible Toursm Partnership Managing Director

nest_clock_farsight_analog12:00pm • 23 November

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #3language Italian

AI e Turismo: una collaborazione possibile. I Digital Twin nel food & wine tourism Food & Wine Tourism

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #2language Italian

Intelligenza sociale: innovazione, riequilibrio e nuovi wellbeing a misura di aree interne Destination

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #4language English

Decentralizzare il Travel: AI, Web3 e le prenotazioni nel settore turistico Hospitality

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5language Italian

Perché (e come) digitalizzare l’esperienza di prenotazione per i tuoi clienti Food & Wine Tourism

Product presentation • Food & Wine Tourism

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #1language Italian

Oltre la sostenibilità ambientale: gestione e valutazione della sostenibilità di un progetto turistico Destination

nest_clock_farsight_analog02:00pm • 23 November

event23 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #2language Italian

Human-centered AI: An aid for the sapiens tourist? Digital Strategy & Innovation

Cassetta degli Attrezzi • Digital Strategy & Innovation

Fabio Galetto, Valeria Minghetti, Cristina Gena, Adrienne Enggist, Peter O'Connor

Fabio Galetto

Google Sales Manager

Valeria Minghetti

CISET Research area manager

Cristina Gena

Università degli Studi di Torino Associate Professor

Adrienne Enggist

Booking.com Senior Director of Product

Peter O’Connor

University of South Australia Professor of Strategy

event23 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #6language Italian

Valorizzare il Patrimonio Italiano con gli Open Data Digital Strategy & Innovation

event23 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #5language Italian

Reale o no? Fine dello Storytelling! Digital Strategy & Innovation

Speech • Digital Strategy & Innovation

event23 November • 02:00pm-04:50pmnest_clock_farsight_analog02:00pm-04:50pmpin_drop Hall #3language Italian

Italy Ambassador Awards

Premiazione •

event23 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #4language Italian

Facebook & Instagram Ads nell’era dell’AI Hospitality

event23 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #1language Italian

Integrare Dati e AI nel Framework di Marketing: Manifesto Ragionato per un Nuovo Marketing Stack Digital Strategy & Innovation

Cassetta degli Attrezzi • Digital Strategy & Innovation

nest_clock_farsight_analog03:00pm • 23 November

event23 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #2language Italian

Ospitalità Intelligente e Sostenibile Hospitality

Cassetta degli Attrezzi • Hospitality

event23 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #6language Italian

Esplorare dati e fare previsioni nel turismo: lezioni apprese, buone pratiche e strumenti di visual storytelling Digital Strategy & Innovation

event23 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #5language Italian

La rivoluzione del turismo che parte dal cibo Food & Wine Tourism

Cassetta degli Attrezzi • Digital Strategy & Innovation

event23 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #4language English

Towards the Fourth Generation of AI in Tourism and Hospitality, Between CRM and AI-based ChatBots Digital Strategy & Innovation

Shari Chudoba, Antonio Maresca, Daniel Doppler

Shari Chudoba

Associazione Startup Turismo Community & Communication Manager

Antonio Maresca

Onspitality Digital Marketing Coach

Daniel Doppler

Quicktext CEO

event23 November • 03:00pm-03:50pmnest_clock_farsight_analog03:00pm-03:50pmpin_drop Hall #1language Italian

Can AI Make Us Better Humans and Travellers? Digital Strategy & Innovation

nest_clock_farsight_analog04:00pm • 23 November

event23 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #2language Italian

Errare humanum est, et artificalis autem diabolicum? L’applicazione dell’AI al Revenue Management è veramente efficace? Hospitality

event23 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #6language Italian

BTO Young | Nuove visioni su borghi e smart destinations, AI e hospitality, trattamento dati e analisi del sentiment

Panel •

event23 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #4language Italian

Artificial Intelligence and Swarm Intelligence: An International Dialogue with Louis Rosenberg (Unanimous AI) and Pier Luigi Dal Pino (Microsoft) Digital Strategy & Innovation

Speech • Digital Strategy & Innovation

Pier Luigi Dal Pino, Luca Vescovi, Simone Puorto, Louis Rosenberg

Understanding the Power of Generative AI: The Future of Immersive conversations Digital Strategy & Innovation