Our main mission is to create added value in the tourism sector through marketing strategies. To achieve this goal, we focus on:
Managing the Spain Brand in its tourism dimension, in coordination with the Ministry of Foreign Affairs and the Government’s High Commissioner for Spain’s brand image.
Planning, developing, and executing actions to promote Spanish tourism in international markets.
Supporting the commercialization of Spanish tourism products abroad in collaboration with autonomous regions, local entities, and the private sector through programs to promote and market their products internationally.
Market analysis: studying factors that influence tourism, as well as preparing, compiling, and evaluating tourism-related statistics, information, and data, alongside the creation and dissemination of tourism knowledge and intelligence, and coordinating tourism information.
Providing overseas marketing services to Spanish tourism companies and institutions.
