Where do visitors come from and where do they stay overnight? How long do they stay? How do they move around the area? And how do visitor flows change during events, holidays and peak season?
Motion Analytica is an innovative SME specialising in Mobility Intelligence and Data & AI Analytics. Drawing on vertical expertise and our strategic partnership with Fastweb + Vodafone, we turn presence and mobility data into key insights to understand tourism dynamics and support decision-making for destinations, public bodies and industry operators. Unlike traditional arrivals and overnight stays statistics, our mobility data provides a dynamic, granular picture, capturing even the day-trippers and city users that official statistics miss.
From large-scale analysis of tourism seasonality to measuring the impact of events in specific areas, through to mapping source markets and benchmarking different territories: a tailor-made data universe that delivers clear, actionable insights into tourism trends, helping to shape strategies, services, promotion and investment based on what is really happening on the ground.
