The space dedicated to young people’s visions of the future of tourism
The Call for Young Speakers returns in the 2024 edition of BTO with a new look to get a glimpse of the future of tourism from new perspectives.
We witness new applications of AI every day in all areas of our lives. Between curiosity and fear, enthusiasm and scepticism, what role can artificial intelligence play in defining new paradigms in the travel sector? What impacts will its diffusion have not only on the experience of visitors but, above all, on the efforts of those working in the sector?
This year’s Call for Young Speakers aims at stimulating considerations about this delicate balance, with a challenge: to develop innovative solutions for tomorrow’s tourism by means of dialogue between young people and artificial intelligence.
- What might be an effective strategy to respond to overtourism in the most popular cities of art or seaside destinations?
- What solutions could destinations adopt to mitigate the effects of climate change? How should food and wine producers be involved in these strategies?
- What digital services should be introduced to improve the experience in accommodation facilities from the booking phase to the post-stay phase?
- What strategies can small tourism operators use to strengthen their online presence and reach potential visitors?
These questions represent just some of the challenges we face in the tourism sector and that will determine its future evolution.
To apply for this year’s Call, we invite young people to select a sector of evolution that they consider a priority and to propose an innovative proposal for its future development … perhaps with a little help…from AI! The goal is simple: to activate a new collective intelligence through the exchange between human and artificial intelligence for the development of creative and innovative solutions.
If you are under 35 and active on issues related to the evolution of tourism, apply to become a Young Speaker! You might be selected to present your proposal to the BTO audience during the event, which will be held on November 27 and 28 in Florence*.
Apply by September 16th, by filling out this form: https://forms.gle/j66guwMmRz7ihw6E9
Prizes will be awarded for the most innovative proposals that integrate the use of AI in their design.
*The selected speakers will be offered travel, accommodation, and a lunch voucher during the days of the event.
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The initiative will take place as part of the 16th edition of BTO, in Florence, Stazione Leopolda, on 27 and 28 November 2024. BTO is the event devoted to innovation in tourism, examined according to four themes:
- Destination
- Digital Strategy & Innovation
- Food & Wine
- Hospitality
The theme of BTO 2024 is: Balance – AI Confluence in Travel.
SELECTION CRITERIA
- age under 35
- documented involvement or interest in the tourism sector (through study, research, work)
- interest in the digital and, in particular, AI applications
- ability to formulate in-depth proposals
- critical thinking and creative drive
- other elements: originality, feasibility, coherence with the objectives of the Call, sustainability of the proposal
