BTO is the reference event in Italy on Digital Tourism, Innovation and Training. For over 15 years BTO has created a unique event thanks to

• Innovative contents 
• Well-known speakers 
• An infectious and exciting atmosphere

Here ideas, collaborations, projects are born. 

By means of stimuli, research and visions, people are trained on new digital tools.

BTO is also the main Italian event of international importance, for networking among operators and companies on digital tourism.

4 Topics

The event is structured in four thematic routes in which novelties will be discussed:

• HOSPITALITY
• DESTINATION
• FOOD & WINE
• DIGITAL STRATEGY & INNOVATION

The goal of BTO is to reach the amount of detail that is useful for all operators of the complex chain, from the hotel manager to the destination manager, to the restaurant owner. One hundred events to develop this new present together and talk about the future of digital tourism. 

The history of BTO

BTO – acronym for Buy Tourism Online – was born in 2008 to offer tour operators a key to understanding how the web and the digital have radically changed the ways in which people approach the theme of travel.

Over the years, BTO has opened up to new themes and new audiences and has gained national relevance, becoming a reference point for recognized scientific rigor and an unconventional mood.

In 2021, BTO became Be Travel Onlife.

Online can no longer be conceived of as a channel in itself but as an integral part of our way of being, communicating and interacting with the world of travel.