Malcolm Bell led the creation of the new private sector led Visit Cornwall CIC and managed the transition from the public sector to an industry led body in 2014, with the new organisation coming into existence in April2015.
Prior to the transition, Malcolm had been appointed Head of Tourism for Cornwall on the 1st January 2010. Previous appointments included CEO South West Tourism the Regional Tourist Board for eh South West of England (1999 to 2009), Director of Economic Development Devon and Cornwall Training & Enterprise Council (1994 to 1999) where he progressed strategic activities on economic development, tourism, inward investment, and rural and urban initiatives. Before this time, he had 15 years in the employment and vocational training arena.
He is a Fellow of the Tourism Society, Fellow of the RSA, Fellow of TMI and Tourism Society. He was an expert advisor to the European Commission and a member of the EC’s Tourism Sustainability Group and is leading a working group to establish a core set of indicators to measure sustainable tourism, from 2004 to 2015
