Artificial intelligence is rapidly entering the world of travel. From improving interactions between booking platforms and users, to personalising travel experiences, AI is revolutionising the way the travel industry operates and interacts with its customers.
We will be exploring this evolution with some key players in the industry and with some experts, focusing especially on generative artificial intelligence and how it influences the potential customer’s decision-making process.
What are the critical issues to be handled and what are the benefits of effective human-machine interaction?
SPEAKERS
Fabio Galetto
Google Sales Manager
Valeria Minghetti
CISET Research area manager
Cristina Gena
Università degli Studi di Torino Associate Professor
Adrienne Enggist
Booking.com Senior Director of Product
Peter O’Connor
University of South Australia Professor of Strategy
