He worked for multinational entertainment companies on iconic video games such as Fifa, The Sims and Crash Bandicoot before becoming one of the pioneers of gamification. He teaches at numerous universities and academies and was recently awarded the New Media Chair at the International Film School of Cuba. He is the author of numerous essays such as “L’Arte del Coinvolgimento” (The Art of Engagement) (Hoepli), “#GameDesigner” (Franco Angeli) and “PLAY – Videogame, Arte ed Oltre” (PLAY – Videogames, Art and Beyond) (Sagep).
In recent years he has united two seemingly distant worlds, culture/tourism and video games by founding the TuoMuseo collective that has produced million-player video games such as Father and Son for the National Archaeological Museum in Naples and transformed Alghero into Italy’s first Playable City with the videogame tourism project PlayAlghero. With his exhibitions on the art of video games, such as “PLAY” at the Reggia di Venaria Reale, he has attracted hundreds of thousands of visitors.
He is currently video game manager at the National Cinema Museum in Turin.
