Head of the Destination Development area of Trentino Marketing, she is in charge of tourism product development, coordinating the growth process of the Trentino destination.
The area works in close synergy with the twelve Trentino ApTs (Tourist Promotion Companies) by helping to base projects on reliable data, coordinating the investment phase, and supporting the phases of skill development and growth.
In recent months, she has initiated projects to calculate the carrying capacity of several Trentino tourist hotspots in order to maintain the high quality of the guest’s holiday experience while ensuring the balance of natural environments.
