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event22 November nest_clock_farsight_analog04:00pm-04:50pm pin_drop Hall #6 language Italian

Artificial Senses: How Innovation and Creativity Generate New Experiences, Possible “In Every Sense”

AI and destinations are trying to bring new senses to visitor experiences. In this panel, we will be exploring how technological advances and artificial intelligence are revolutionising the way we enjoy sensory experiences.

An amplification of senses and perceptions that change the relationship with reality and make the travel experience even more immersive.

In this panel, we will not simply be listening to international testimonials but be involved in an incredibly immersive olfactory experience.

SPEAKERS
Clara Svanera

Cairo Editore Journalist Contributor

Mario Cadafalch

Puig Innovation Digital Technology Director

Gonzalo R. Ceballos

Embassy of Spain to Italy Tourism Counselor

Carlos Chaguaceda

Prado Museum Head of communications and corporate mktg