AI (Asian Intelligence). The Return of Asian Tourism: Amidst Expectations, New Travel Styles and Innovation as Seen by Two Major Players on the Continent

The Asian tourism market is undergoing a significant transformation: new generations of travellers are looking for more flexibility and customisation, desiring travel experiences to discover local culture, food-and-wine excellence and authentic activities.

In the first part of this panel, we will take stock of new trends in the tourism sector in order to know how to interpret the complex nature of relations with the Chinese world, full of people who are increasingly choosing to travel to Europe.

In the second part of the panel, two major international players from China and India will tell us how Artificial Intelligence (AI) is today more than ever an extraordinary tool for the world’s major tourism operators.

With advanced algorithms and real-time data analysis, AI can anticipate and meet travellers’ needs in innovative ways.