At a time when we continue to witness environmentally disastrous events, it has become imperative that all of us, from public to private to individual citizens, make a commitment to a more sustainable world.
The tourism sector, with an estimated more than 960 million travelers worldwide in 2022 according to the World Tourism Organisation, has a major impact on the planet and can certainly contribute, through bodies promoting appropriate strategies, actions and marketing, to mitigating the negative impact by fostering the spread of more responsible behaviour among travelers and policymakers worldwide.
The guests on this panel will take us on a journey to discover destinations that have placed environmental sustainability as an indispensable pillar of their mission, equipping themselves with new offerings, impact monitoring and emission reduction, as well as disruptive marketing campaigns, innovations and operator involvement to address quality tourism, far beyond quantity.
SPEAKERS
Giulia Dalla Palma
Trentino Marketing Head of ATA & Destination Development
Mara Vanesa Stotti
Instituto Nicaragüense de Turismo Responsable Dirección de Desarrollo Turístico
José Camarero
Visit Valencia Marketing Director
