The Data Appeal Company is an AI-based solution provider which enables the actionability of data from a broad range of sources, providing the most powerful combination of Location Sentiment and Market Intelligence datasets for any Point of Interest, brand or territory worldwide.
Data Appeal supports destinations, tourism boards and ministries around the world, aiding them to enhance the visitor experience, strategise efficiently, create more targeted campaigns and better understand their territory, visitors and competitors with a data-driven approach.
We evaluate points of interest across all sectors for accurate, up-to-date insights on visitor preferences and behaviours and enrich it with external factors — such as the impact of events, flight and hotel searches and bookings and more to strategise demand-based pricing, investments and forecasting.
In 2022 it was acquired by Almawave Spa, a company listed on the Euronext Growth Milan market of Borsa Italiana and part of the Almaviva Group.
