BTO 2025
11-12 November
Stazione Leopolda, Florence

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BTO 2025
11-12 November
Stazione Leopolda, Florence

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11 November

BTO2024

Destination for All: A Contribution by Carmen Bizzarri

The Panel “Destination for All: Accessibility, Inclusion and Digital Innovation to Make Travel Open and Welcoming for All” has the ambitious goal of connecting the various European destination…
04 November

BTO2024

The 2024 BTO Programme: Topic Destination

Exploring the Future of Sustainable and Human Tourism. Curated by Emma Taveri, the Destination section presents success stories and key-note speakers to reflect on current trends…

Main Partner

31 October

BTO2024

The 2024 BTO Programme: Topic Hospitality

Innovation and Challenges of the sector. Coordinated by Nicola Zoppi, the Hospitality sector introduces new solutions and an innovative toolbox for the integration of artificial intelligence.
21 October

BTO2024

Using AI safely and compliantly. Interview with Angela Lo Giudice

In view of her speech in Florence, we asked her for some previews on current and rapidly evolving topics, such as corporate compliance in the use of artificial intelligence tools.
14 October

BTO2024

The future of e-mail marketing: interview with Alessandra Farabegoli

We asked her for a preview of her speech at BTO, on how she sees the evolution of e-mail marketing in the coming years, considering the growing impact of AI.

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