BTO 2024
27-28 November
Stazione Leopolda, Florence
Institutional partners
Last news
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Using AI safely and compliantly. Interview with Angela Lo Giudice
In view of her speech in Florence, we asked her for some previews on current and rapidly evolving topics, such as corporate compliance in the use of artificial intelligence tools.
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The future of e-mail marketing: interview with Alessandra Farabegoli
We asked her for a preview of her speech at BTO, on how she sees the evolution of e-mail marketing in the coming years, considering the growing impact of AI.
Main Partner
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AI in Hotels, Between Innovators and Traditionalists. Interview with Giovanna Manzi
With this interview, we are anticipating one of the topics that we will be discussing at BTO in the section dedicated to hospitality…
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Robots in Hospitality, Now and in the Future. Interview with Francisco Javier Martin Romo
Sempre più presenti in caffè, ristoranti e hotel, i robot camerieri stanno diventando alleati fondamentali in un periodo caratterizzato da carenza di personale…
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Italy Ambassador Awards at BTO 2024
BTO 2024 will host the 3rd edition of the Italy Ambassador Awards event on November 28, the First Italian Award for the best influencers and content creators worldwide who promote Italy.
